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Friday, 27 October 2017

Build a site like Flipkart

The use of metadata by search engines, including meta keywords, has changed extensively throughout the years.

While many of the rules regarding metadata remain the same, it is now an area of lesser importance when it comes to SEO. That said, meta tag optimization is still an important aspect of search engine optimization, so it is important to employ many of these so-called "deprecated" techniques to ensure high SERP rankings

Following these rules pertaining to metadata can help ensure a site's high ranking in search results. While Google does not use metadata for site rankings, there still are search engines that do. A variety of websites and syndication services also rely on metadata. Furthermore, Google even pulls your site's description from your metadata for use in the SERPs.

While meta tag optimization is still useful, it's important to note that there is no reason to stress out over metadata. This article is meant to serve as an informational piece on how metadata is used today as well as noting its much greater historical importance. Feel free to comment, however, on your thoughts and feelings (particularly on the modern usage of meta tags and meta data in SEO.)

What is Metadata? What are Meta Tags?

Metadata provides information about a site. This information gives search engines clues regarding what a site is about. Since metadata is hidden away in a site's markup, visitors can't see it, but search engines can. There are several types of metadata, but we're going to talk about the three most important parts that make up meta tag optimization: meta keywords, meta descriptions, and the robot tag.

Meta descriptions are actually one of the few things that visitors will see, but they won't see it on your site. Here is an example:
Bob has a site about sports cars and in his meta description, he has written, "The ultimate guide to European and American sports cars."
When someone searches on Google for the term "sports cars," Bob's site may show up in the results. If it does, the listing will show his meta description. In short, meta descriptions tell people what a site is about before they even visit it.

What Do Meta Keywords Do?

Meta keywords work very similar to meta descriptions, but instead of telling Internet users what a site is about, it tells the search engine. Here is an example:
Lisa's site is about Georgia peaches. In her meta keywords, she has written, "Georgia peaches, peaches from Georgia, peach orchards" By writing these keywords, Lisa is telling search engines that her site is about Georgia peaches, peaches from Georgia, and peach orchards. Annette searches in a search engine for the term "peaches from Georgia." Since Lisa's site has this phrase in its meta keywords, the search engine may show Lisa's website to Annette in the search listings.

Why You Need Meta Data

Meta information is very important to a site's well being when it comes to SEO. The part of SEO that deals with metadata is known as meta tag optimization. Many people say that you don't need meta keywords because "Google doesn't use metadata in their algorithm and since Google is the most popular search engine, there's no need to use them." That is a myth. While there is no argument that Google is the most popular search engine in the world, Google also reportedly does not use metadata as a way to weigh sites. Still, it's a bad idea to ignore meta tag optimization.

Here's why:

Other search engines use meta keywords in their algorithms and although they won't make up the larger portion of a site's traffic, it is traffic the site may not be getting if it didn't have meta keywords.

Google doesn't care about meta keywords at all, so no sites will be penalized by Google for having meta keywords.

Meta tags are easy to add. It's as simple as adding a tiny bit of HTML right after your <head> tag. Many content management systems even do all the work for you. Those using something like Wordpress are blessed with the number of plug-ins available that help out with metadata.
Google uses meta descriptions to give searchers more information about your site. Without a meta description, Google will hand-pick something from the site it feels is relevant to what the searcher is looking for. While this can be helpful, having a clean and well-written meta description can really entice searchers that YOUR site is the one they are looking for. While it has no impact on a site's ranking, it can help click-through rates.

How to Add Metadata

Each site has a main page or an index page. In the file for this page, a web developer or site admin, should is to look for the open head tag: <head>. Right after this tag, the site admin should enter their metadata. The following example shows what metadata should look like:

Metadata Mistakes

There are a few easily fixable problems that people run into when they are optimizing their metadata. For example, sometimes metadata is set up to disallow search engines from indexing a site. There are a few reasons webmasters set their sites up to block search engine, but those creating websites for SEO purposes should make sure search engines are NOT blocked.

If a website isn't being indexed in the search engines, generally the first thing a webmaster will do is make sure their robots tag is not blocking search engines. By default, if a site does NOT have a robot tag, search engines will index it. Many webmasters write a robot tag that essentially says "allow search engines to index this", but this is unnecessary as search engines will only avoid indexing a site if there is a robot tag that disallows them from doing so. (Or if it's been blacklisted, but that's a whole different issue.)

Another problem that people run into is giving search engines too much information. Sites are allowed a max of 10 keywords in their metadata. Here's an example:

Lisa's site has three meta keywords which are "Georgia peaches, peaches from Georgia, peach orchards." Gina, who is Lisa's competition has 12 keywords which are "peaches from Georgia, Georgia peaches, peach orchards, peach orchard, peaches, Georgia, Georgia peaches, Gina's peach stand, juicy peaches, peaches from the south, ripe peaches, fresh peaches"
Because Gina has more than 10 keywords and Lisa has only 3, Lisa stands a better chance of doing well in the search engine. The same rule applies to meta descriptions, except web developers are allowed a max of 150 characters for meta descriptions. Remember that it's 150 characters and not 150 words. While this isn't one of the biggest SEO mistakes a web developer can make, it still can negatively affect search engine rankings.

SEO ServicesThe Internet reaches out to millions of users worldwide and manages to rake in a good amount of business every day in and out. Each type of business caters to a specific segment of customers. In order to make your business a success you need to target effectively at this segment of customers and this is where SEO services come into picture.SEO services will help you with strategies to get the exact kind of customers you are looking for and also help the customers find the right type of service providers.Hence, these days all the business online are making Search engine optimization as part of their online marketing strategy to reach the customers all over the world.

With the global economic meltdown, many companies and organizations from all across the world are reducing their IT budgets and looking for more cost effective options to carry out their business processes. As a result, today every big or small business organization is taking the help of internet to set up their presence and carry out effective marketing strategies. These days, e-commerce websites are emerging as a best alternative to sell products and develop strong relationships with customers and clients. In fact, in recent times online retailing of products and services has helped many companies and business owners cater the needs of their customers in a better way.However, deploying an e-commerce website cannot be considered an easy job. Many online stores offer little useful content, including poor product descriptions, improper internal linking along with no unique or user generated content. If you have an e-commerce website then you need to extend your reach to international audiences and broaden your niche markets. In simple words, you need to have a proper e-commerce website promotion. An effective e-commerce SEO can help you reach out to number of people who are interested to buy your products or take advantage of your services. This would translate into dramatic increase in your sales figures. Here are some great ways to promote your website, online business or online store in most effective manner-• Pass PR Wisely: It is important to understand that not every page on your site deserves the similar optimization. While your return policy page is significant, it likely won't bring in loads of revenue driving traffic from organic search. So, you must make sure your primary SEO pages, (category and products pages) receive most of the PR flow by capping PR flow on less important links. You can achieve this task via Javascript links, form submit links, the no-follow tag or the robots.txt files.These are certain SEO tips which can actually assist you in building great e-commerce website and improve the rank of your website.Today many people are comprehending e-commerce websites as an extremely feasible means of purchasing products in comparison to the age old traditional process of buying. No doubt, these days e-commerce in due course of time has become an essential business strategy that needs to be implemented with proper SEO methods in order to prosper in the fast-growing market.

A web directory or link directory is an online list or catalog of websites. That is, it is a directory on the World Wide Web of (all or part of) the World Wide Web. Historically, directories typically listed entries on people or businesses, and their contact information; such directories are still in use today. A web directory includes entries about websites, including links to those websites, organized into categories and subcategories.[1][2][3] Besides a link, each entry may include the title of the website, and a description of its contents. In most web directories, the entries are about whole websites, rather than individual pages within them (called "deep links"). Websites are often limited to inclusion in only a few categories. There are two ways to find information on the Web: by searching or browsing. Web directories provide links in a structured list to make browsing easier. Many web directories combine searching and browsing by providing a search engine to search the directory. Unlike search engines, which base results on a database of entries gathered automatically by web crawler, most web directories are built manually by human editors. Many web directories allow site owners to submit their site for inclusion, and have editors review submissions for fitness. Web directories may be general in scope, or limited to particular subjects or fields. Entries may be listed for free, or by paid submission (meaning the site owner must pay to have his or her website listed). RSS directories are similar to web directories, but contain collections of RSS feeds, instead of links to web sites. During the early development of the web, there was a list of webservers edited by Tim Berners-Lee and hosted on the CERN webserver. One historical snapshot from 1992 remains.[4] He also created the World Wide Web Virtual Library, which is the oldest web directory.[5] Most of the directories are general in scope and list websites across a wide range of categories, regions and languages. But some niche directories focus on restricted regions, single languages, or specialist sectors. One type of niche directory with a large number of sites in existence is the shopping directory. Shopping directories specialize in the listing of retail e-commerce sites. Examples of well-known general web directories are Yahoo! Directory (shut down at the end of 2014) and DMOZ (shut down on March 14, 2017). DMOZ was significant due to its extensive categorization and large number of listings and its free availability for use by other directories and search engines.[6] However, a debate over the quality of directories and databases still continues, as search engines use ODP's content without real integration, and some experiment using clustering. There have been many attempts to make building web directories easier, such as using automated submission of related links by script, or any number of available PHP portals and programs. Recently, social software techniques have spawned new efforts of categorization, with Amazon.com adding tagging to their product pages. Directories have various features in their listings, often depending upon the price paid for inclusion: A human-edited directory is created and maintained by editors who add links based on the policies particular to that directory. Human-edited directories are often targeted by SEOs on the basis that links from reputable sources will improve rankings in the major search engines. Some directories may prevent search engines from rating a displayed link by using redirects, nofollow attributes, or other techniques. Many human-edited directories, including DMOZ, World Wide Web Virtual Library, JoeAnt, Business.com and Jasmine Directory, are edited by volunteers, who are often experts in particular categories. These directories are sometimes criticized due to long delays in approving submissions, or for rigid organizational structures and disputes among volunteer editors. In response to these criticisms, some volunteer-edited directories have adopted wiki technology, to allow broader community participation in editing the directory (at the risk of introducing lower-quality, less objective entries). Another direction taken by some web directories is the paid for inclusion model. This method enables the directory to offer timely inclusion for submissions and generally fewer listings as a result of the paid model. They often offer additional listing options to further enhance listings, including features listings and additional links to inner pages of the listed website. These options typically have an additional fee associated but offer significant help and visibility to sites and/or their inside pages. Today submission of websites to web directories is considered a common SEO (search engine optimization) technique to get back-links for the submitted website. One distinctive feature of 'directory submission' is that it cannot be fully automated like search engine submissions. Manual directory submission is a tedious and time-consuming job and is often outsourced by webmasters. Bid for Position directories, also known as bidding web directories, are paid-for-inclusion web directories where the listings of websites in the directory are ordered according to their bid amount. They are special in that the more a person pays, the higher up the list of websites in the directory they go. With the higher listing, the website becomes more visible and increases the chances that visitors who browse the directory will click on the listing.

Link building is one of the most highly regarded SEO methods. Many companies that offer SEO services highlight their back linking service since this is very critical to your overall visibility online. Link building is done in many ways. It is either a mutual agreement between websites to include each other's links on either websites. One of the most important forms of link building is when a third party site links back to you. This means your content is reliable and relevant. It also means that the niche that you are targeting is responding to your content. For a website to recognize your quality will be beneficial for your page ranking.Once you have established your site online, you will see how powerful SEO is and how necessary it is to utilize these tools as part of your marketing to establish a really strong web presence. Take advantage of link building and start creating relevant information that matters to the world.

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Website designing is not sufficient for any business for getting online business and generating revenues. More traffic is needed for business, which is done by a good website promotion service and complete search engine optimization process. SEO (Search Engine Optimization) is a process that makes your website visible in all standard search engines for better business online from round the world.Normally SEO (Search Engine Optimization) company offers a wide range of SEO services, that helps to get good online business. They offers customers a business marketing strategy by our result oriented SEO (search engine optimization) services.- in the domain name- in the file name- in the Title tag- in the Meta description tag- in the Meta keyword tag o in the image alt attributes- in an H1 (or any H) tag- as the first words on the page- in bold and/or italics or a different color- multiple times in the first paragraph or twice on the page- in the copy in every single spot on the page where it might possibly make sense to use it, and- in all the hyperlinks pointing to a page.

Search engine optimization or SEO refers to optimizing the web pages of a website as per the algorithms so as to achieve high rankings of the website in the various search engines. With the help of search engine optimization, you can place your website in the first few positions in a search engine for a strategically defined set of keywords. The higher the ranking of the website, the better are the chances of increased traffic to it. This leads to more sales and more customers.
SEO is a growing trend in India. With more and more Indian consumers and Indian SEO companies waking up to online marketing and online shopping for products and services, we can expect a major boom in search engine optimization in India few years down the line. For Indian companies, the internet is the greatest boon for marketing and reaching out to potential customers. This is so because the horizons of marketing on the internet are limitless and a company can reach absolutely targeted potential customers all across the world.
SEO has become the most discussed topic in marketing in India, these days. And since no one can ignore the fact that it will be the most important marketing medium, more and more companies are turning towards SEO consultants for SEO services. Through the various SEO services, the companies can promote their websites. This would help them strengthen their online position and presence.
In order to be a successful online company, an Indian company must understand that it is very necessary to allocate a portion of their marketing budget to the promotion of their website if they want to stay ahead in the competition. While a company is investing in advertising in the print or electronic media like the TV, it should also give importance to the online marketing and the promotion of its websites to generate more and more customers. Search engine optimization companies in India like Mosaic service is proving as an effective tool to optimize the website.
The future of marketing in India has immense potentiality for online web marketing and it is through online marketing that one can expect to stay ahead in the competition. As the number of Indian hooked on to the net is increasing at a fast pace, the Indian companies can expect to get their attention more through the search engines than any other medium of communication and this will result in the boom of SEO services in India.

If you've been working on the search engine optimisation for your own website, or maybe even those in your company or club, you will have gained an awful lot of experience and knowledge about the processes involved in getting websites up the all-important rankings. So why not put those skills to some use and charge for them?Working in a large organisation is fine, but SEO techniques change all the time and so it is good to keep at the very fore-front of knowledge and this means working out of hours. If you're working these long hours anyway, you may as well earn something from them and a good way to do this is to offer your services to those who perhaps can't afford to use a professional company.As people move away from using large directories such as Yell.com and begin to find their local businesses using Google and other similar search engines, it means that there are plenty of smaller companies who need to be found. They can't afford the big rates that large marketing companies charge so they're looking for smaller agencies to help them - and that's where you come in.But of course, you need to work out what to charge and this comes down to how much time you expect to spend on the optimisation and how much it will cost you to do it. I would recommend you keep your prices low for local business because they won't be able to spend a lot of money in the first instance and your work will probably just increase local people's knowledge of their business rather than bring in a ton of money, so there won't be a massive return on investment.The key, therefore, is to charge at the low end and this could mean anything from $100 - $200 per month, maybe even less. A good benchmark would be to look and see how much their spending on directories. If they're spending a lot and not making money from it, you can simply replace their listing with a Google one - and they can potentially make more money.

< Talk:Search engine optimization I'd like to nominate my article, SEO 101 for the External Links section. It's the largest and most comprehensive free article on the subject I know of. I won't add it myself because of Wikipedia's rule against self-promotion, and because I know about the controversy surrounding external links. For what it's worth, there is no paid advertising in this article, not even Adsense, and it's already doing well in the search rankings without a link from Wikipedia (e.g., #1 in Google for ""get a good google ranking""). -MichaelBluejay 02:50, 31 March 2006 (UTC) The problem is not the Google or Yahoo adverts, but that SEOs themselves are the service that is being advertised. For example, I notice your site links to loads of others sites of yours, with plenty of Google Ads, and your rate of $100 per hour is only a click away. I support the current ban on links to any site like this. Thanks for asking though. zzuuzz (talk) 08:34, 31 March 2006 (UTC) Thanks for asking, but definitely that's not appropriate for this article. Jehochman (Talk/Contrib) 20:53, 1 April 2006 (UTC) For clarification, I've never sold my web services for $100/hr. and don't intend to I just put that up there to impress upon my readers that my time is valuable, because otherwise I get flooded with questions from people who think I'm a free helpdesk. Also, I promoted my other sites within my articles *long before* I put up any Adsense. You have to put something in a sidebar, otherwise the page is too wide and the line lengths are too long, or you have a ton of whitespace. So I've promoted my other sites/articles, since I like it when people read the things I've taken the effort to create. I definitely haven't received much value in return for the week I spent writing the SEO article, and trying to make money is not why I wrote it. I do think it's the best, most comprehensive free resource on SEO available on the net, and certainly extremely relevant to the article as well as high quality, but I understand how link-phobic people are here. Incidentally, whether a site contains any advertising, direct or indirect, is a silly way to judge its value. The New York Times contains advertising. (The horrors!) -MichaelBluejay 14:57, 2 April 2006 (UTC) Please understand that this page is subject to constant linkspamming. I am sure your article on SEO ranks well in Google, so people can easily find it. Rather than linking to your own article, please work on improving this one. Jehochman (Talk/Contrib) 04:20, 4 April 2006 (UTC) Indeed, I have worked on the article. And yes, my site ranks well, which is beside the point, because my motivation isn't trying to increase traffic to my site, it's trying to provide an incredibly relevant and useful resource. The article is *less* useful if readers are deprived of useful external resources. My own resource need not be among them (though admittedly, I don't know of another free, quality article that's as comprehensive), but certainly we should include *some* useful links besides the SE's themselves. Censoring what's truly useful doesn't serve the readers. Yes, spamlinks are a problem. But just because some people add crappy sites doesn't mean we should censor the ones that *are* useful. -MichaelBluejay 08:32, 4 April 2006 (UTC) Wikipedia is a compendium of knowledge assembled from different sources. Wikipedia is not a directory. If a source has useful information, that knowledge should be included in the article, and a reference made to the source. The citation should be to an authoritative source, such as an established publication, not somebody or some expert's web site. The source should have an editor, be peer reviewed or somehow be very official, especially in the case of this article. Citing one's own website or a friend's website is not acceptable. This article is deficient because it lacks sources. It contains a lot of speculation. We need to find reliable sources and cite them. Jehochman (Talk/Contrib) 03:46, 23 April 2006 (UTC) This section contained some bullet points about how to build a high-quality site, partly redundant with the content above, and partly speculation and myth. I've chopped that material. Jehochman (Talk/Contrib) 21:00, 1 April 2006 (UTC) The terms ""ethical"" and ""unethical"" are obviously *incredibly* POV. I changed them to white hat and black hat. -MichaelBluejay 21:37, 5 April 2006 (UTC) Can we agree on a standard spelling of website/web site? I'm not suggesting that we set the standard for the whole world, but the spelling should probably be consistent within a single article. I vote for website because that's the title of the Wikipedia article (web site is a redirect) and because I like it better. Anyone else have an opinion? JordeeBec 15:06, 14 April 2006 (UTC) I agree that we should standardize, and that that standard should be ""website"". -MichaelBluejay 02:55, 23 April 2006 (UTC) Okay, another issue. Since when is search engine hypenated? JordeeBec 18:15, 6 May 2006 (UTC) Thanks! JordeeBec 18:12, 8 May 2006 (UTC) Search engine isn't hypenated, and web site is two words. ;)Bill Slawski 18:08, 8 May 2006 (UTC) I was being sarcastic. Someone hyphenated SE throughout the article. The ""thanks"" was meant for the person who took out the hyphens. Google gets 6.95 billion results for website and 5.19 billion for ""web site"" (for which they suggest the spelling ""website""). But we all know how accurate those numbers are. Perhaps more importantly in a Wikipedia article, and as I stated in my original post, the title of the Wikipedia article is one word. If we're going by the AP style guide (and why would we?) it's Web site (capitalized). If it's going to be debated, I think the Website Talk page would be the forum (and it's been done there, of course). I was about ready to change it. Anyone else want to vote? If you want my credentials, I've been an avid Internet user for more than a decade, I work for an SEO company and I have heard of SMA-NA (and other SMAs--EU, UK) as well as SEMPO. JordeeBec 22:11, 18 May 2006 (UTC) Sarcasm doesn't translate well on the internet, does it? Even a smilie at the end of my sentence there wasn't enough to indicate that my statement was being sarcastic. As you probably know, Google's spell checker isn't based upon a correct spelling of words, but rather the consensus of usage it finds on the web. Bill Slawski 02:06, 19 May 2006 (UTC) I was the one who took out the hyphens. Bill Slawski 02:22, 19 May 2006 (UTC) Thank YOU, then. I kept meaning to check. I didn't mean to jump all over you, sorry. I misinterpreted your smiley. I do still prefer website myself, but I think that the website article is really the biggest argument in favor of that spelling. Does anyone else even care about this? JordeeBec 03:24, 19 May 2006 (UTC) There's a list of methods approved by the search engines. As far as I know, SE's don't approve of anything. Webmasters have learned through experience what works in the long run, and what eventually fails. Here's the big problem - no sources are cited. Who are we going to cite? Right now the article is rife with speculation because so much isn't supported by citations. The main deficiency of this article is that we have not cited any authorities besides the search engines, so we have a one-sided, inaccurate article. I'd like to nominate a short list of recognized SEO sources: Does anybody want to nominate others? Can we form a consensus as to whether these are linkspam or not? Jehochman (Talk/Contrib) 02:25, 24 April 2006 (UTC) I agree that these are the there most well-known and most useful resources. It would be silly to consider them link-spam. -MichaelBluejay 04:10, 24 April 2006 (UTC) So the thought is that having only the engines as external sources is creating an incomplete or biased article full of speculation. But we only want to cite sources that you consider to be ""white hat"" in nature? Will that make the article much more useful? If we want this article to be realistic we should either drop the pigeonholing of information (allowing sources to be sourced based on quality of information rather than how one person perceives how the source complies with search engine terms of service) or use something other than marketing buzz words to define the separation we chose to make when sourcing. Frankly I often learn more from spam than from beginner SEO tips. Aaron Wall 21:10, 2 May 2006 (UTC) I agree that our criterion for whether a link is added is whether it adds value to the article. That could be white hat or black hat, advertising or no advertising, popular or not. I don't want to see this article become a link farm either, but surely we can point readers to quality sources of more in-depth information (which is supposed to be the whole point of an External Links section anyway). -MichaelBluejay 02:22, 3 May 2006 (UTC) Nobody should object to a source if it is a ""published"" work. We should attempt to cite the most authoritative source for each assertion presented as fact. Jehochman (Talk/Contrib) 23:27, 3 May 2006 (UTC) An anonymous editor has come through and added some good references to make this article higher quality. I've removed two of them because the links didn't seem to work properly. Nice effort. Take another look and try again! Jehochman (Talk/Contrib) 15:35, 8 May 2006 (UTC) They worked fine when I added them. I spent 20 seconds and found an alternative source that may be more stable - from the Stanford database pages. Thanks. Bill Slawski 18:04, 8 May 2006 (UTC) Please kindly send me your review whether the link I am providing will be pertinent or not. [Bravenet link removed] Not even close. Removed this spam. -MichaelBluejay 20:35, 18 May 2006 (UTC) A huge part about this topic was left out. I added the most important resources that were missing. Additional resources can be found at the listed resources. A ban of it would be in conflict with WP:NPOV which also applies to this topic (as far as I know). If you have valid arguments, let hear them. Please post at my Talk Page. --roy<sac> Talk! .oOo. 01:05, 14 May 2006 (UTC) Note regarding the older comment from 1. February 2006 by Perfecto as response to Danny Sullivan's Statement: ""You absolutely should be linking to sources of knowledge beyond the major search engines."". Perfecto wrote: ""I disagree, because, since Wikipedia may someday see print or DVD publication, we want more content, not more links"". The situation in SEO and SEM is changing constantly. A place like Wikipedia is not designed to address that issue. The Volume of information produced is huge and you can't simply ignore those information. Historic information are important in this Industry. Wikipedias job is to explain in a general way what SEO is. When it comes to Hard Facts valid TODAY, Wikipedia has no choice, but link to the site specialized in this. Have a look at this Post from Matt Cutts/Google regarding an AdWords book published less than 1 year ago. AdWords which is SEM is not nearly as fast and dramatically changing as Search Engine Algorithms which change in turn SEO. --roy<sac> Talk! .oOo. 01:33, 14 May 2006 (UTC) Cumbrowski, I absolutely agree with you that important external resources should be listed, and I'm no longer going to accept the position of those who want to keep it out of the article. I reverted when someone removed your edits, and I'll continue to do so. I do think that we should still be careful about what we link to. WebmasterWorld, yes. SEO Rockstar Radio -- um, probably not. -MichaelBluejay 09:55, 14 May 2006 (UTC) Michael. I think we are on the same page. I added the top resources per ""type"" of resource. Blogs: Matt Cutts from Google, Forums: Webmaster World, Alerts: ThreadWatch, Resources and News: SearchEngineWatch, Expos: SearchEngineStrategies and new Media, Radio/Podcast: SEO Rockstars. I could have added the Daily Search Cast, but I did so already indirectly because you can get it at Webmasterradio.FM or Search Engine Watch. A Print Magazine Resource is missing, but there is none as far as I know, like Revenue Magazine for Affiliate Marketing. I believe SEO Rockstars is a good start for a lot of Web Masters that are Newbies. It's way easier to digest than the huge amount of content which can be found at the other resources it also points out, that there is actually a radio station for Webmasters with shows covering SEO and of course every other important topic of interest for a Website owner. You are right, that you could argue about the link. I would have kept it for the reasons I mentioned, but If others disagree, fine, leave it out. --roy<sac> Talk! .oOo. 16:22, 14 May 2006 (UTC) I invited Tregoweth and Jehochman to join. I hope that other Wikipedians that have the Article on their Watchlist will join too. It is a popular and also controversial article which is a prime target for spammers. Because of that is it most important that everybody who has an interest in the quality of the content here at Wikipedia should be part of the decision about what to keep and what not. For the sake of WP:NPOV is it necessary to add resources for WebMasters other than the one provided by Search Engines. There is no other way around that --roy<sac> Talk! .oOo. 17:02, 14 May 2006 (UTC) Alternative Link. I prefer to link to the resources directly, but propose in case that no consensus can be reached to link at least to the Yahoo Directory Category: Search Engine Optimization (SEO)--roy<sac> Talk! .oOo. 17:34, 14 May 2006 (UTC) The References Section was a mess. It did not match the references used in the Article at all. I cleaned up the mess. I did the following: I added the missing ones and removed the links that are not a reference from the reference section and added them under the new section: Additional Research Resources and last but not leat put the references in the right order that [X] in the article matches the X Reference Listed in the reference section --roy<sac> Talk! .oOo. 19:45, 14 May 2006 (UTC) Jcsquardo, regarding the note you left on my talk page, please discuss the article on the article's talk page, not on my personal talk page. As for the internal wikilink to SEMPO, it's fine, I don't know why you'd think I wouldn't feel that way. Maybe you're saying I removed it long ago, but if so it was a mistake and I don't remember that, you didn't provide any link to any such edit, and I'm not going to plow through the Edit history to try to find it. -MichaelBluejay 20:07, 15 May 2006 (UTC) I'm not sure that I agree with the inclusion of a link to SEMPO, especially with the statement in the edit that it is SEO's governing body. It isn't the governing body for SEO. It's just one of a larger number of nonprofits that is attempting to be an industry organization for people who perform SEO. By presenting it in the manner that it is, it makes it look like something that it is not, especially with the shell of a page on wikipedia that discusses it. Perhaps I would feel more comfortable if someone fleshed out the SEMPO page first, before adding the link. Or created pages to the other organizations like SEMPO that also don't have many members at this point in time. Bill Slawski 22:11, 15 May 2006 (UTC) It's not this article's fault if another article isn't fleshed out. Linking to stubs is a primary way to let the community know of articles that need to be expanded. SEMPO is not listed as the governing body, or any governing body, it's just listed with its name. Others can certainly suggest other professional SEO organizations to list, I don't know of any off the top of my head myself. I see no valid reason to not have an interlink to SEMPO. I'm adding it back. -MichaelBluejay 14:50, 16 May 2006 (UTC) Not a Problem. I'll create stubs for some of the other organizations that represent a few hundred SEOs like SEMPO and provide links to those. :) The fact that you don't know of any of the others makes me seriously question your editing of this topic. But if listing these other organizations will improve this article, that's what I wiil do.Bill Slawski 22:33, 16 May 2006 (UTC) Thanks for questioning my competence. The fact is that you can be knowledgeable about a topic without joining a professional organization devoted to it. I have enough to keep me busy without joining some other organization. -MichaelBluejay 09:00, 17 May 2006 (UTC) These professional organizations appear in forums, blogs, and other sources of news about SEO on a regular basis. You don't have to be a member to be aware of them. I was very surprised that you stated that you weren't aware of any other than SEMPO. These are groups that are doing things like attempting to set up certification programs for SEOs, or speaking to the press and other organizations as if they were the ""governing body"" of the industry.Bill Slawski 15:52, 17 May 2006 (UTC) I see the stubs have been put into ""See also"". It might be better to make a section explaining the profusion of industry bodies and linking to the articles from that. If we get more articles on these organizations, it would start to clog up the see also section. --GraemeL (talk) 22:39, 16 May 2006 (UTC) That's a very good point. It would probably be a nice addition to the article to do that, too. Bill Slawski 15:52, 17 May 2006 (UTC) The industry organizations that have been linked to here are under threat of being deleted as non notable organizations. I see that the wikipedia article on SEMPO has been whittled away to almost nothing by editors, where at one point it was of decent length. Bill Slawski 05:13, 22 May 2006 (UTC) Hi Bill. Regarding: ""The industry organizations that have been linked to here are under threat of being deleted as non notable organizations"". Please have a look at my comments from May 14. on this Talk Page and also the discussions that were started after this one. The statement ""non notable organizations"" when referring to the currently listed resources is actually very funny and I won't comment on that. Regarding SEMPO, SEMPO is listed as Resource for the Search engine marketing Article which I believe is much more appropriate. SEO Firms make up a percentage of SEMPO, but the Organization is primarily for SEM Professionals, not SEO Professionals. SEO and SEM are two very distinct things which each require a very unique set of skills. The Focus of SEMP on SEM is also made clear on the Organizations ""About Us"" Page. Quote: ""Our membership is primarily SEM firms and consultants, inhouse marketing professionals, Web developers, and advertising agencies."". --roy<sac> Talk! .oOo. 14:57, 28 May 2006 (UTC) Thanks for your thoughts, Roy. I don't think that there is that large of a divide or difference between SEM and SEO firms. SEO is a subset of SEM, and many SEM firms engage in SEO. Many SEO practitioners offer SEM services. The people who formed SEMPO did so in an effort to include SEO firms and practitioners, as well as search engine marketers. I know people who were on the working committees during the formation of the organization, and initial board members, as well as existing board members. Many of those folks offer both SEO and SEM services. If you were to go through the list of members of SEMPO, one at a time, I think that you would see a very large percentage of those companies offer SEO services. The SEMPO services page, lists two types of services for people who might want to see what is available services-wise from SEMPO members - SEO and PPC. SEMPO grew out of the SEO/SEM communities and meetings held at Search Engine Strategies Conferences, and wasn't intended to be an industry group for one at the exclusion of the others. Some of the webinars offered on their site recognize this: ""SEO for CEOs,"" ""Search Engine Marketing: It's Not Just Paid Search! (parts one and two)."" In their site glossary, they define Search Engine Marketing as: ""The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities."" Please feel free to contact them if I haven't convinced you, and ask them if SEMPO was intended to include people who practice SEO. By the way, the name SEMPO wasn't chosen to emphasize SEM over SEO as much as it was selected because the domain name was available. (cite: http://www.cre8asiteforums.com/forums/index.php?s=&showtopic=7143&view=findpost&p=57775 - Note: Webmama is the forum name of the first president of SEMPO, who described many of the aspects of the organization in the thread I provide a link to.) Bill Slawski 17:54, 30 May 2006 (UTC) I agree that Search Engine Marketing incorporated SEO, PPC, Paid Inclusion and all that in the past. Things are changing rapidly and the Usage and meaning of the old definitions are changing. SEM and SEO are now used to describetwo very distinct marketing methods in combination with Search Engines. SEO is used to refer to the technical methods employed to get sites ranked higher in organic search results which are based on algorithms used by SE's. SEM is used to refer to when it comes to PPC Advertising and Paid Inclusion. I know that the SEM Article states something else. SEM is not a technical method at all. That a lot of companies offer both services makes sense like it makes sense for the car dealership to offer repair and maintenance services. You might not agree with that and I don't want to start a discussion about that here. I am sure that you agree to the fact that it is hard enough to get any external resource listed at all. The Link to SEMPO at the SEM Article is the right place if you have to make the choice to either have it at the SEO or the SEM Article. The SEO Article refers to the SEM Article as ""Parent"". This should be sufficient. Don't you think? --roy<sac> Talk! .oOo. 21:46, 31 May 2006 (UTC) I'm not sure that I agree with you, but it's probably moot at this point. With the rollback of most of the contributions I've made to this article, and the removal of those links, it's a point that appears to not need to be discussed anymore, and likely so is my participation here. I have plenty of SEO and SEM things to occupy my time. Good luck. Bill Slawski 02:33, 1 June 2006 (UTC)

The Internet has brought the entire world together and has turned it into a small village. The benefits of using the Internet are countless, especially when it comes to advertising, marketing and selling products and services. Many people have succeeded in taking their business online and making it grow to proportions they had never dreamt of. Every wise business person knows that success is highly dependable on the way you manage to reach your target audience and we all know that the Internet provides a lot of opportunities in this respect. However, it is not exactly easy to make it big on the world wide web. In time, millions of companies and organizations have taken their activities to the virtual world as well, not to mention the ones that conduct their business exclusively online. In other words, the competition is now fiercer online than it is in the real world, and being able to proper requires a thorough and diligent use of all resources that you have at your disposal. SEO services are a must when you want to be found by your target audience, which, as has been said before, is the key to a successful business of any kind.SEO services have proven to be a must in the success of any online marketing campaign. Subsequently, this particular market has seen the birth and growth of many seo services companies, some of which are able to provide their clients with comprehensive solutions that drive targeted traffic to their web sites with the major search engines such as Yahoo! or Google. In order to make sure that the seo optimization services that you are about to choose will really pay off, you should base your choice of seo services company on several important criteria such as their experience with seo rankings and the references they are able to provide.

What makes SEO services so important that most online businesses make it a point to hire one as part of their marketing strategy? The importance of SEO services rely heavily on the fact that 91% of online users use search engines to find the information that they need. SEO or search engine optimization is all about finding means to get your site noticed by online users.
There are over 350 million searches everyday with over 8 billion websites indexed that come up in search engine results. More importantly, almost 75% of all online transactions are initiated through a search engine, wherein 87% of online visitors view those on the first page of the search engine results. These figures will surely give you an idea of just how important it is to be on top of search engine rankings.
SEO Services to Get Your Site Noticed
Services related to search engine optimization aim at achieving the goal that many websites have which is to gain maximum exposure. SEO services help websites get higher rankings in search engine which simply means making them appear on the first few pages on the search results. When sites appear on the first few pages, they are more likely to be clicked on. The purpose of SEO services is then to increase traffic generated by a website.
SEO Services to Make Your Site More Significant
SEO services make it possible for a site to become favored by search engines. Major search engines such as Google, Yahoo! and AltaVista usually rank websites depending on their importance. To do this, they evaluate websites using programs which they term as search engine spiders. These programs scan through different websites and collect as much information as they can about them. Based on the collated information and their algorithm, these spiders rank them according to significance.
SEO Services to Maintain Traffic
Search engines are much like people in many ways. In fact, search engines behave the way people do. Search engines, for example, like information that is substantial and relevant. The best sites usually rank high in search engines because they are liked both by people and search engine spiders. When you rank high up in the search results, you are assured of a pool of online visitors who will visit your site. Consequently, SEO services will not only generate traffic into your site but maintains the traffic as well. How the search engine regards your site is indicative of how much people value your site and visit it.
SEO Services for Targeted Traffic
SEO services will be able to get you in front of your target audience making it one of the most effective online marketing strategies. People will find you based on the particular keywords. Once they type in keywords or keyword phrases related to your products and services, they will be led into your website. SEO services then has the power to segment your target market and connect you with the right audience to achieve the most chances for conversion into a sale. It is unlike any other marketing strategies which can lead to irrelevant traffic or leakages in terms of attracting the right audience.
The Need for SEO Services
Search engine optimization is unfortunately not as straightforward. It involves complicated principles and getting your site right into the top page of search engines is not easy as you might think. It is for this reason that many companies prefer to hire SEO services to do the dirty work for them. Providing SEO services involves a lot of technical expertise and a lot of strategy trials to determine which is most likely to work on your site.
When hiring outside SEO services, your work becomes easier. However, you must invest time in choosing the SEO services provider to work this. Factors such as pricing, quality of service, experience and reliability have to all be considered. If SEO services are provided properly, SEO will be a very cost-effective method of getting more people to know more about your business, as well as your product and service offerings.
SEO is very important for online businesses because it determines how the site performs in comparison with its other competitors. SEO services do not only effectively generate traffic from targeted audience and increase sales, but is a very cost-effective way of optimizing an online site compared to pay per click advertising.

Troika Tech Best - eCommerce Website Designing & Development Company in Andheri Bandra

102, Sagar Shopping Centre, Dawood Baug, Opposite PK Jewellers,, J.P. Road, Andheri (West) Station, Mumbai, Near Metro Station, Mumbai, Maharashtra 400058

Troika Tech Services - Website Designers in Mumbai

107, Kothari Milestone, Near Railway Station, Malad, Malad West, Mumbai, Maharashtra 400064

Troika Tech - Website Designers & Developers Company in Sakinaka Marol and Andheri East

4, Summit Business Park, Kurla Rd, Mota Nagar, Shivaji Colony, Mota Nagar, Andheri, Andheri East, Mumbai, Maharashtra 400099

Build a site like Fasoos

The concept of link wheels can be likened to large company. After a period of success a business providing a great service will realize that they are able to expand and can seek out new pastures.

For the purposes of illustration let's take the hardware store Wilkinsons. They have stores all over the Mumbai,but one enormous warehouse and head quarters just outside Sheffield. This warehouse serves all the shops across the country and all the stores rely on deliveries from the main HQ.

Each delivery symbolizes a link, the more deliveries made the more stock will be sold and therefore, more profit will be sending its way back to the main headquarters. More stores and more deliveries mean one thing: Business Growth. This growth equates to online reputation for a SEO, which is what a link wheel will provide.

The links will then hold more gravitas and will be looked upon more favorably by the search engines. The key idea within a link wheel is to channel a great amount of authority and trust on a specific keyword or phrase.
This will then improve the search engine's positioning for that SEO Expert Company.

Here's what to do:

There are numerous benefits of SEO services and using SEO services provided by a professional and experienced SEO company can help your business to scale new heights in online marketing and search engine rankings. Search engine optimization services are customizable and cost-effective and there are numerous types that include:

SEO Copy-writing
Internet Marketing
SEO Redesign
Link Building
Social Media Optimization
Email Campaigns
Reputation Management

Each of the solutions mentioned above should be provided in a systematic manner so that they will give your business the maximum advantage.

SEO is for many a difficult matter. They do not understand it and give up understanding the idea. To be honest, it also was like this for me at one time.

But then I got accidentally acquaintance with some competent experts in SEO, who in a very understandable way, were in a position to explain what SEO is and what it's all about.

SEO stands for Search Engine Optimization.

You create a web site in a way so that the Internet's search engines are attracted to the page, and therefore the page gets higher in the search results.

Secondly to try to secure that as many other web sites as possible are referring to your web page because of its quality and serious content.

The way of learning about these things, is to find a serious mentor, who in an easy understandable way can report how to use SEO in practice.

With a mentor to guide you, you'll be able to avoid unnecessary and expensive mistakes. In other words: Instead of using trial and error, you'll be able to make use of experiences of other people.

There are numerous benefits of SEO services and using SEO services provided by a professional and experienced SEO company can help your business to scale new heights in online marketing and search engine rankings in Navi Mumbai. Search engine optimization services are customizable and cost-effective and there are numerous types that include:

SEO Copy-writing
Internet Marketing
SEO Redesign
Link Building
Social Media Optimization
Email Campaigns
Reputation Management

Each of the solutions mentioned above should be provided in a systematic manner so that they will give your business the maximum advantage.

SEO services have proven to be a must in the success of any online marketing campaign. Subsequently, this particular market has seen the birth and growth of many SEO services companies, some of which are able to provide their clients with comprehensive solutions that drive targeted traffic to their web sites with the major search engines such as Yahoo! or Google. In order to make sure that the SEO optimization services that you are about to choose will really pay off, you should base your choice of SEO services company on several important criteria such as their experience with SEO rankings and the references they are able to provide.

SEO Copy-writing
Internet Marketing
SEO Redesign
Link Building
Social Media Optimization
Email Campaigns
Reputation Management

There are a number of online marketing companies that offer internet services to their clients in order to make them popular and successful in online business. Internet is a growing platform in India where businesses can become successful with free enterprising online. The most important tool for this is to make a wide selection of your online marketing company.

In order to make sure that your business is flourishing online, make sure that your online marketing company is providing a wide range of services. A good online marketing company should be able to provide premium services like search engine optimization, SEO designing, content management, online marketing strategy but also other features like rss feeds, blog creation, article submission, forum management and so on.

Do not go overboard in believing their work. Always keep a close eye on their work and keep flowing up with them from time to time to learn about your SEO status. A good online marketing company will understand your goal and objective and consider it to be their ultimate target. This is how you and your service provider can collectively reach a set target.

There are certain guidelines that will assist you to make the best use of what you will receive when you employ affordable SEO services. The point to remember is that you should know when to stop making use of the service, but for that you should also have an idea of what you can expect from such companies, so that you can search for affordability accordingly. In order to do this there are some points that you have keep in mind.

SEO Copy-writing
Internet Marketing
SEO Redesign
Link Building
Social Media Optimization
Email Campaigns
Reputation Management

The first is search engine rankings; meaning that your keyword rankings are what actually makes or breaks your online business. So try to understand these theories better, so that you will have more power to bargain with SEO services.

Ensure that the affordable SEO services that you are looking for have good ethics and excellent experience, failing which there are even chances that your SEO can be fined or even banned from the internet.

SEO Copy-writing
Internet Marketing
SEO Redesign
Link Building
Social Media Optimization
Email Campaigns
Reputation Management

Each of the solutions mentioned above should be provided in a systematic manner so that they will give your business the maximum advantage.

SEO services should be provided by companies that have a vast amount of experience in the various elements involved in the complex world of SEO. This experience coupled with the close relationship that you should have with your SEO company, ensures that any SEO service you pay for do not prove to pointless and should also mean that your SEO services do not lose focus.

Social Media Optimization is becoming increasingly important and web designers should make your SEO user-friendly by adding the relevant social media buttons. You can also provide social sharing opportunities from your shopping carts on E Commerce SEOs and internet marketing experts at your SEO Company should be able to identify new and diverse advertising opportunities. These can include pay-per-click, banner advertising, email campaigns, click-through-ads and many more.

A professional SEO company should know that all these processes are interrelated and should ensure that they are integrated efficiently for the best results and to provide you with the best return on your investment in SEO services.

Troika Tech Best - eCommerce Website Designing & Development Company in Andheri Bandra

102, Sagar Shopping Centre, Dawood Baug, Opposite PK Jewellers,, J.P. Road, Andheri (West) Station, Mumbai, Near Metro Station, Mumbai, Maharashtra 400058

Troika Tech Services - Website Designers in Mumbai

107, Kothari Milestone, Near Railway Station, Malad, Malad West, Mumbai, Maharashtra 400064

Troika Tech - Website Designers & Developers Company in Sakinaka Marol and Andheri East

4, Summit Business Park, Kurla Rd, Mota Nagar, Shivaji Colony, Mota Nagar, Andheri, Andheri East, Mumbai, Maharashtra 400099

Build a site like Facebook

SEO Copy-writing
Internet Marketing
SEO Redesign
Link Building
Social Media Optimization
Email Campaigns
Reputation Management

Each of the solutions mentioned above should be provided in a systematic manner so that they will give your business the maximum advantage.

SEO Services

The Internet reaches out to millions of users worldwide and manages to rake in a good amount of business every day in and out. Each type of business caters to a specific segment of customers. In order to make your business a success you need to target effectively at this segment of customers and this is where SEO services come into picture.

SEO services will help you with strategies to get the exact kind of customers you are looking for and also help the customers find the right type of service providers.

Hence, these days all the business online are making Search engine optimization as part of their online marketing strategy to reach the customers all over the world.

As per Google, by now it has been considered that online reviews are one of the most important factors in improving your local search ranking. Many of the market research have always proved that reviews from customers and even the other online reviews are very much helpful in converting the footfall into potential customers. This is because maximum of the customers rely on a particular site only after reading the online reviews of the customer reviews on that particular site. Local SEO services often take the help of the online reviews in order to get your business site a good ranking in the search engines.

Business Listing On Google

The very first step that you need to do is to claim or list your business site on the search engine Google. One of the best ways is to get it listed on Google My Business. Some other local business listing services where you can list your business site for reviews are Facebook, Foursquare and others. A proper listing on Google can help your customers reach you without any difficulty. When anyone searched your business site, they get your site along with a local map of the location of your office in the city.

Listing on Review Sites
It is not necessary that the customers will only rely on the customer reviews that are provided on your own site. Customers will only believe your service if they can see good comments and reviews about your business on some other review sites. Hence, it is highly important for you to list your business site with many other local business listing services such as City Search or many others depending upon the type of business that you are offering through your site. This not only helps the customers to know about you, but also to have a trust on your services.

Responding To Reviews

It is not that you should only get reviews. In order to have a good ranking, you also need to be interactive with the reviewers. Responding to the reviews that are coming either on your site or on some other sites, help in making a review interactive. The more interactive a review will become, the better will become the ranking of your site in the search engine.

Filtering The Feedbacks

The design of your company SEO plays a critical role in determining the overall growth and thus success. Would you then want any visitor to get irritated after seeing your SEO or would you want to face a situation where visitors hardly spend a few seconds scanning the web pages. Perhaps not and thus when it comes to hiring a SEO design company, you leave no stone unturned. Well this certainly is a good move, but at the same time it is suggested that all through the designing stages you be closely involved with the Design Company and make sure your web outlook is in line with the objectives. When it comes to SEO designing, the domain is huge. Basically there are too many features to pay attention to. However, a professional and experienced web designing company wouldn't essentially go all wrong. A well selected firm would know its job well and thus will pay attention to the execution. In best interests of your company, thus you can narrow down the work and pay attention to the 3C's of SEO design - Creativity, Content and Cross browser Compatibility.

Being an Entrepreneur means learning and progressing by own trial and error method. You do not always have a godfather or mentor to guide, and there is no one to tell the right way of doing business. Entrepreneurs have an open world in front of them where they can succeed or succumb to failures. Some sail through the challenges with their hard work and tactics while others lag.

An entrepreneur should be aware of the fact that they can learn from the mistakes made by someone before them. To make it easier, discussed below are tactics to help them avoid making the same mistakes and emerge as a successful entrepreneur.

1. Do not be a ‘Reckless Risk Taker’

Often, we come across entrepreneurs whose ideas crash even before take off because of reckless executions and unwarranted risks they took. The first thing that should be considered is the feasibility of the idea. The idea might be a hit and dollar churner on paper but may not work that way when you implement it. Therefore, before transforming the idea into a business, it is very important to check the feasibility and expediency of the idea.

To know how good your idea is, you should start with a market research. Of course, a budding entrepreneur cannot afford to conduct market research on a massive level. At least knowing how people around you feel about your idea would be a good start.

2. Observe your competitors

Every business has a competitor, and a budding entrepreneur must understand how the competitor works. Hit those areas, where the competitor has not reached or ignored. One of the biggest mistakes that new entrepreneurs do is neglecting various important areas or factors thinking that the other companies are not tapping. The common idea is that if there was some potential, then the company in the business for many years would not have neglected it.

Remember, these neglected areas can be a game changer. For those who dread that it is difficult to stand up against an established company, should not forget how Facebook dethroned Orkut (a property of Google).

3. Well thought ‘Marketing Plan’

There are a few factors that should not be overlooked while designing a fail proof marketing plan. You should have a clear understanding of the target customers, who will be interested in the product. Businesses spend a lot of money and time in marketing their product, but still fail to garner sales, because of poor targeting.

Next, always define your business for yourself and the potential customers. For instance, if Starbucks did not describe itself as “high-quality coffee,” then half the potential customers would have been in oblivious about the product of the company. Convey the major and distinctive benefit that a customer gets after buying the product or taking your service.

Always remarket the products to the customers who are already aware and buy it. This might sound like a waste exercise to some, but they should take a cue from companies like Nestle. Nestle markets and remarkets its brand Maggi even when it has become the household name. The company does this to make sure that flood of new products does not fade the brand in the minds of the customers.

4. Be flexible to embrace changes

Biggest names like BlackBerry and Nokia fell like a house of cards as they kept on ignoring what customers wanted. Rather, these companies continued serving their own favorites to the customers. Never let go of the fact from your mind that customer is the king, and they are one to decide what they want.

A successful entrepreneur should be flexible enough to adapt the changes, preferences, technology and shift from the process if it is not what the customers want. To be successful, an entrepreneur should know when to ditch old practices, technology and retain the customers by offering them a new and relevant product or services.

For this, make sure to go through the feedback provided by the customers. It can help you in understanding their need, and transform the product or services accordingly.

5. No harm in taking inspiration from successful business ideas

Often, we hear that since the product or idea is already in the market, the very similar one would not work. However, it is not true as there are many companies in the identical businesses, and are highly successful. Of course, there are factors other than the product that determines the success of the business. For instance, there are dozens of online retailers offering apparels, but the buyer sticks to one that has variety, good after sale service and dedicated customer support.

The idea here is that even if there are products and services similar to what you want to bring, there are ample factors that decide the success of business. In a way, it is even better because you do not need to assess the demand for the product. Just make sure you include all those factors in your offering that customers have been asking for from other companies.

6. Do not get into price war too early

If you think that lowering the price will make a product popular then wait and give it a second thought. Make sure you charge what the product or service is worth. There have been massive failures where companies misjudged the price behavior of the customers. Do not enter into a price war (and definitely don’t be the one to start it). So for Smart Money Spending make a Solid plan for pricing the product.

Take an example of BlackBerry, where the company started selling cheaper phones side by side the premium ones, to cater the masses. As a result, high-end customers were wiped off, and the mass went under the impression that the company has lowered the price because devices are not as good as their predecessors.

7. Do only what you are good at

One of the most common mistakes that entrepreneurs make is doing all by themselves. While starting the business on a small scale, you can afford to market, sell, make the account all by yourself. As the business expands, you need experts who can handle each department of the business. As the business grows, you need an accountant, an HR person, someone for administration, and more professionals depending on the need.

8. Don’t let go your day job

You have a wonderful idea and ready to work on it with the capital that you have built after years of job. In order, to focus on the business, some young entrepreneurs quit their jobs. However, this is not a very intelligent idea because you will need cash for day to day business apart from a one-time capital. Therefore, it is better to keep your day job until you find investors or funds for your business.

9. Build a strong network

Last but not the least, a network is a defining factor in the success of any business. Without a proper network, you will not be able to succeed in any business as word of mouth has been an evergreen tactic to promote a business. Big names such as Uber rely on networking to promote their business more than anything else. Advertisement and aggressive spending on the marketing come only when the company grows big enough. Therefore, build a strong network and share the developments with them that your business is making.

Every famous and rich businessman, about who you read today, started their ventures after calculating the risk and reward thoroughly. For instance, Google was started as a side project by two Standford students. Against the common belief that Bill Gates is a Harvard dropout, the man actually took leave of absence and was depended on his parents for financial support while he was in the process of building Microsoft. Therefore, it would be only wise not to be overwhelmed by what you read in a magazine about how these successful businessmen started. Instead, take a practical approach, and never lose hope.

Operational excellence can be defined as an element that is found in the organizational leadership, which puts stress on application of various types of principles, tools and systems that are directed towards the sustainable improvement of the basic metrics of performance.

There are a few basic principles of operational excellence. Some among them are mentioned herein below:

The first among all the principles is 'Design lean value systems'. According to this principle, we are supposed to make a design on paper regarding end-to-end flow of lean value stream. It basically starts from the time we receive the request of service from the customers' part, till the time we finally dispatch it. But, information can be found on only one process in the entire value system, when we talk about the future-state map. The information in all the other processes flow with the products with the help of the connections that was created from the initial point. The point is that each of the processes is connected and the information is moved only at the time when the next or the other processes require it.
The next step includes taking the design from paper to the actual world of operation and putting into action a self-healing value stream. This will create an operational excellence. This step is done by providing a formal training, which includes a review of the recent-state of value stream map, application of the guidelines to target the value stream, the guidelines for flow, and finally the implementation of the plan.
Once the design has been taken from paper to the framework for flow, which has been physically created, the next step would be of making the flow, so that all the employees will be able to see how the processes are well connected with one another as well as with the other customers.
The next step is about coming up with the standard work for flow. Once the creation of the visual lean flow is done, we jump to the point of implementing the idea of standard work to the specific flow. When the application of standard work is already been applied in the process; as per this specific principle, a standard work between the procedures will be established. By implementing the standard work at the process as well as between the processes, a total of end-to-end flow gets stabilized. It helps in lessening every type of variation and also brings normalcy in the whole flow.

Different development programs will help your employees to know about the facts of handling the team more effectively. After getting the proper knowledge with an effective program, they are capable of managing the things more easily for the success of the co-workers and your business.

An effective leadership development program also serves your employees with the best and up-to-dated business and communication skills. Experts will help your employees to improve their communication skills so that they can represent your business strategies to the clients more effectively. This will also help you to grow your business in an easier way.

After getting the best leadership development training, employees of your company or organization will get to know the risk factors of the business. This will help the employees to build new business strategies that serve your business with premium benefits. Employees of your organization can easily build effective plans for the growth of the business after knowing the risk factors.

Hence, it is must for your organization to get in touch with professional companies and train your employees with these effective development trainings. You can easily search online to find a reputed and reckoned company that can serve your employees with an effective service. These reputed companies will always care for your needs and serve you with the best & effective solutions.

With these steps, the operational excellence is brought to the businesses, which ultimately helps in their growth.

Troika Tech Best - eCommerce Website Designing & Development Company in Andheri Bandra

102, Sagar Shopping Centre, Dawood Baug, Opposite PK Jewellers,, J.P. Road, Andheri (West) Station, Mumbai, Near Metro Station, Mumbai, Maharashtra 400058

Troika Tech Services - Website Designers in Mumbai

107, Kothari Milestone, Near Railway Station, Malad, Malad West, Mumbai, Maharashtra 400064

Troika Tech - Website Designers & Developers Company in Sakinaka Marol and Andheri East

4, Summit Business Park, Kurla Rd, Mota Nagar, Shivaji Colony, Mota Nagar, Andheri, Andheri East, Mumbai, Maharashtra 400099

Build a site like Expedia

Being a Startup person means capable of doing multiple things at a time. Staffing, outreach, paperwork, development, testing, financing along with several other things simultaneously goes on in a startup business. Startups, unlike other businesses, are by nature much volatile that crave for heavy lifting at the early beginning of their lifecycle.

Though our brilliant entrepreneurs are already experts in their niches but they always had double thought on the implementation of a well-structured SEO strategy. Maybe they think there will be an extra expense on dedicated SEO resources or they will need a complete marketing team for the optimization. But my dear entrepreneurs! there is nothing like that. Even you can implement your own SEO strategy at an early stage that can pay dividends down the line as your business grows.

For a brand new website, SEO ensures that when people search for your business, they will be able to find your web address in the search engine results. After a certain period of time with the fuller implementation of SEO, people will also be able to find your products and services when they put a search query related to them instead of your competitor’s.

SEO is really a slow game. It takes months of optimization to achieve but starting sooner rather than later is always recommended. Below are some essential SEO tips for any newly born startup to implement. Some only take few minutes while some take little more development assistance- but believe me, each provides a distinct benefit to your website. So start your ride on as soon as possible!

Rule #1: Be pretty sure that your site can be indexed!

This should be the very first thing you need to keep in mind. Search engines totally rely upon some automated programs known as “bots” or “spiders” who move between the internal and external links to your website and store information they find in the index of the search engine. These indexes are massively huge databases from where a search engine based on a certain algorithm pulls out the relevant page that best matches the query of a user.

So it is totally your responsibility that you make the path very clear for the bots to crawl your website since if they find any obstacle in between like broken links, hidden content or any other crawl issue, they won’t be able to fully explore your site. Consequently, your content won’t be picturized in the index and that’s why won’t be displayed in natural search results.

So at first set up an account with Google Webmaster Tools to be aware of different crawling issues that you might face in near future.

Rule #2: Do proper Keyword research!

Keywords are the specific search queries for which you definitely would like your site to appear in natural search results and any SEO strategy largely depends upon the identification of individual keywords. For example, you own a startup in Vancouver, Canada then your targeted keywords must be like Vancouver companies, Vancouver startup or IT companies in Vancouver etc. Again, Search engine crawling programs are automated and they rely upon some arbitrary signals to determine what your content is about and is it any good or not? The inclusion of relevant keywords among your content (as in your title tag, in your headings or anywhere in your body content) increases your chances to be noticed by these search engine bots.

Rule #3: Keyword Characteristics you need to keep in mind:

Don’t pick anything that matches your brand as a keyword. Keep the following keyword characteristics in mind while determining which search query to optimize your website for:

Search Volume: There will be an estimation of the number of times a particular keyword phrase is searched for each month. The higher the number is, the more potential traffic you tend to get.

Competition: Competition tells you how many other websites have been optimized for a particular keyword phrase. Until and unless you own a well-funded startup don't go for high competition keywords.

Keyword Intent: Obviously, the keyword that you choose should match your business objectives. Don’t pick a phrase like Vancouver jobs if you really are not offering any jobs in Vancouver.

Hope, you got my point :P

After taking all the points into consideration, shortlist 5 to 10 keywords and start your own optimization campaign.

Rule #4: Make proper link building strategy:

This should be treated as the highest priority task in your overall SEO strategy. Building quality inbound links that directs others to your web page plays a big role in its overall natural search performance.

Follow these points to carry forward your link building strategy:

Provide Guest posts at high authority sites.
Contact sites that review the products of your industry.
Send press releases to major news sites.
Viral your content on social media networks.
Add your business to relevant business directories(or top citation sites) within your industry.

Ultimately the whole SEO thing revolves around the quality of content that you frequently post on your website. So publish healthy and nonspammy content and get your site indexed on search engine result pages.

Offpage optimization is lifeless without content, the quality content. Most of the marketers are always confused about SEO and content marketing relationships. SEO and content are a great fit together. Are they odds without each other? How can someone fit both together for successful off-page SEO? And the list of questions goes on. Some people think that content marketing eliminates the need for search engine optimization completely and this is completely false. In clear terms, SEO states the requirement for internet marketing success of any website and content marketing fulfills that requirement. When search engine optimization demands content, keywords, backlinks, onsite technical optimization and a consistent output; then quality content fulfills all these demands for website optimization.

The days are gone when you could share links with your partners for off page optimization needs. Today, the mission of major search engines like Google is to give only useful, high quality and relevant information to their surfers. This information must be arranged in an easy-to-read format and easily accessible to the people who need it. A website hosting company having links from a restaurant website is not acceptable by Google and major search engines either ban or penalize such deals.

It’s true that link building is a must for off-page search engine optimization, for quality links, many marketers have turned towards guest blogging. Guest posts allow creating quality links with high-quality content for your business on the web. This is important because quality content is the key to successful off-page optimization. You need to create content that is unique, original to the visitors that they find a shareable on their blogs, social media profiles, and even websites. To put it into simple words, modern offsite SEO is not all about link building and link exchanging only. But it is about earning links naturally. Google doesn’t want you to create links that look irrelevant and unnatural on the web. Instead, it wants you to create high-quality content that visitors like to link to in a natural manner. Remember that you have to create content for human beings, not for search engines. Don’t put unnatural links in your content, unless these are necessary.

To understand content in regards to on-page and off page SEO, it is important to understand both individually. On page, SEO relates to keywords. You have to the most profitable keywords in your website content in a natural way. Make sure that you follow the guidelines set by search engines while writing content on your web pages. This content must be written by human and must be error-free and free from redundancy.

Off page, SEO has contrasted with it. Undoubtedly, off page optimization is all about link building, but the quality links and content. There are two ways to do this. You create high-quality content, attract your visitors to your website and earn natural inbound links to your web pages. Secondly, according to Google, if you have great content on your web pages, it will naturally attract visitors to engage with you and webmasters to link to you.

How to Create High-Quality Content for Offpage Optimization?

The most important SEO factor for creating high-quality content is doing good keyword research. Using various free or paid keyword research tools, you can discover the best search terms that searchers are using to find your services or goods. The next step after keyword research is to place those phrases or terms within your content. Many people follow keyword density, proximity, and many other concepts. But experts of search engine optimizations say that you have to sue your common sense only. You have to create high quality and natural looking content no matter how many and how less time you have used the keywords. All you need is to remember that search engines love fresh and useful content. Try to solve your customers’ questions and problem within your content. And, your content must be easy to read as well as easy access for both, search engines and your potential customers.

Many people ask that if they should use guest blogging or not for creating quality content and inbound links. This is a tricky question. Guest blogging for off page optimization is effective. But it has become a center of spammers, since last few years. We are not asking you to stop guest blogging, but take spammer prevention measures to leverage guest blogging to the fullest. Remember, only write posts for reputed guest blogging sites, use no-follow links, write original content and don’t send spam emails to website owners for guest blogging opportunities. Overall, your off page optimization and content marketing should go hand-in-hand thoughtfully.

Since search algorithms are always changing, it’s important to adapt your SEO strategy to suit online trends. These are some of strategies that you can employ this year to help your site rank better on search engines.

Know what the most important ranking factors are
Ranking factors change constantly, so it is important to stay up to date with this information. In 2016, SEO experts have determined which factors are most likely to affect your SEO rankings. These include mobile-optimisation, readability and design. Still, links are the juice that drive rankings, so it is important that your site has great content that will generate valuable backlinks from across the web.

Ensure your site is responsive or at least mobile-optimised
With more and more internet users accessing the internet from their mobile devices, it is crucial that your website is mobile-optimised. This means that your site can be accessed easily from smartphones and tablets. This is now taken into account by Google so if your site is not mobile responsive yet, now is the time to look into that.

Consider the emerging trend of voice search
A growing trend among Apple, Android and Windows devices sees more and more users employing voice search.To show up in the radar of voice searches, there are a number of ways to make your site voice search-friendly. Many voice searches use long-tail keywords, so be sure to begin including these in your site content Also consider the ‘who’, ‘what’, ‘where’, ‘how’ and ‘why’ questions that users ask search engines when conducting voice searches. FAQs are a great way to cater to these search terms.

Use long-tail keywords to focus on user intent
Google has evolved to look deeper than the keywords with which users search; it now is focused on the ‘search intent’ of its users to help them find what they are looking for more easily. When considering user intent, you will find yourself targeting more long-tail keywords (which use 3 or more words). You can also explore some kinds of related source throughout Moz, SEJ (Search Engine Journal) and Search Engine Watch.

For example, many companies will focus on general terms with high search volume, such as ‘best laptop’ but when considering user intent, keywords should expand to include more descriptive terms, such as ‘best laptop for travel’ or ‘best laptop for graphic design’. This will also allow you to write great content that is not only in line with your keywords but also ensure that the content is organic and natural.

One of the major benefits of using long-tail keywords is that there is less competition for them, so they will be much easier to boost in rankings. There may be lower search volume for these terms, but you will get plenty of organic traffic once they start to rank on the first page.

Go Local
Many SEO strategies look at the big picture of attracting users worldwide – but, it’s always best to start tapping into your local market first. 50% of everyone who visit a store’s website will end up visiting the actual store the same day. So, it is important to consider local SEO strategies for your site.

Ensure that your business is listed correctly across the internet. You don’t want the wrong name, address or phone number being listed anywhere. In addition to losing out on business, you could also see your online authority ranking drop.

Browse directory and review sites that are relevant to your company (such as TripAdvisor or Yelp). Google takes this into account when considering a site’s rankings, and it helps to increase your visibility in your local community.

Nothing dampens the spirit of an online marketer than a Google algorithm update. You strive hard to align your website according to Google and a small change spoils everything. But Google does it for everyone’s own good – every change brings you closer to the high ranking on the search engine, but only if you are genuinely following the Google’s policies. However, if you know how Google ranks different sites for different search queries, things become a whole lot easier for you. And for that, there are many SEO analysis tools – some free, some paid – that help you audit your own website like Google does.

SEO professionals certainly know the importance of these tools. For the newbie, it is important to know that SEO analysis tools are those supporting tools which help you understand the right keyword for your website, linking, and competition on the Internet. These tools guide your SEO practices in the right direction and help you get fast ranking on search engines. Here are 10 best tools discussed below:

1. Google Webmaster Tools

Google Webmaster Tools are a combination of various SEO Analyzing tools offered by Google itself. For example, one such tool is “Fetch as Google” that allows you to see if Google bot can crawl your web page, how it displays the page and checks if any of your web pages is blocked by Google bot. You are allowed 500 fetches per week and once you get closer to this figure, Google notifies you. Also, “Page Speed Insights” tool measures the speed of your website on desktop and mobile. According to Google developers, the Page Speed score ranges from 0 to 100 points; a higher score indicates better performance. But this criterion keeps on changing according to new rules and updates in the tool.

Cost: FREE

2. Check My Links

As the name suggests, this tool checks and ensures that all your internal, as well as external links, work properly. Every website has many pages and every page has many links. It’s not possible to check all links manually for their functionality. But “Check My Links” tool does it for you instantly. It highlights all good links in green color and broken links in red color, making it easier to check which links work and which don’t.

Cost: FREE

3. Moz Pro Tools

The Moz Pro is another set of SEO tools that check the important factors related to your website’s search ranking. With these tools, you can identify your SEO opportunities, track your business growth on the Internet, get reports of your site performance and then optimize your overall SEO efforts accordingly. One of such tools is “Crawl test Tool” that utilizes Moz’s own web crawler named Roger Bot to check all URLs on the Internet related to your websites and provides a report through email. This is a very helpful tool to check your website for crawl ability factors like duplicate content, spam links and redirects etc.

Cost: Free 30-day trial and then paid plans

4. SEO Report Card

Up City’s SEO Report Card tool lets you determine where your website stands against your competitors. All you need is to provide website and your contact information, and you will get your site’s SEO report card covering following key factors:

Ranking Report: A snapshot of your site ranking on Google, Yahoo and Bing based on the
keywords selected for the report card.
Backlinks: Total number and list of pages that link back to your website.
On-page Keyword Analysis: How well your main keywords have been incorporated in your site?
Website Accessibility: Calculated load time of your website and ease of accessibility by crawlers.
Trust Metrics: Trust or authority level for your website.
Indexing: Number of your site pages indexed on the web.

Cost: Free

5. HubSpot’s Website Grader

Hubspot’s website grader is an online tool that helps generate a personalized audit report for your site based on the following SEO metric: performance (page size, request and speed), mobile readiness (responsiveness and viewport settings), accessibility of website by human and bots (page titles and meta descriptions) and security for visitors (if their information is safe or not). Just give your website’s URL and email address, and you will get a score ranging between 0-100 with a detailed report on your email within a few seconds only.

Cost: Free

6. Varvy’s SEO Overview Tool

Varvy’s SEO Overview tool audits your website for key parameters like domain strength, links, image SEO, social counts, on-page SEO, technical status, page speed, loading time and more. To your surprise,the report is prepared in less than a minute after checking every performance factor of your website deeply. The severity of issues is marked by green checks, red Xs, and yellow exclamation signs.

Cost: Free

7. Screaming Frog SEO Spider,

Every website has uncountable URLs and checking them manually is so time-consuming and overwhelming. Screaming Frog SEO Spider tool does it for you within a few seconds, even for larger websites. This tool has been made in Java with easy functionality. You can export the data into excel for further analysis. So it is the best friend of SEO professionals.

Cost: LITE version is FREE (with limited access). For advance access, you have to purchase 12-month

license for around $160 per year.

8. Found’s SEO Audit Tool

This is a super easy tool that identifies the SEO errors on your website. All you have to do is enter your website’s URL and you will get an automated audit report of your site. It checks the site for technical issues, content issues and external link analysis. You can also download its report in PDF form for further analysis.

Cost: Free

9. Remove’em

If you have ever been into black-hat SEO, spam, and un-natural links, Google will never forgive you and you can be penalized by google anytime. This will hurt your site ranking and ultimately your business. To avoid the blunder, use Remove’em tool. It scans your site for backlinks and lists them with contact information required for link removal. You can also export the list if you want to remove bad links using Google’s other tools. Most importantly, it tells Google not to count these links while crawling the site, thus save your website.

Cost: Paid

10. Woorank

This tool deeply analyze your website and reveals each opportunity for your SEO improvement by focusing on key factors like social media, technologies, local SEO, visitors, usability, search ranking efforts and mobile SEO. Each report spans across 70+ metrics that would reveal each and everything about your SEO successes and failure along with the improvement needed. Reports can be easily downloaded as PDF and distributed among your staff for reviews.

Cost: FREE 14-day trial and then paid plans

Finding the exact strategy of Google is really not possible. But using the SEO analysis tools, you can increase the chances of your website’s high ranking that will bring you more traffic and eventually, more business and profit. These tools can be used for the simple or the complex Shopify websites. A Shopify SEO expert uses these tools for finding the errors and the issues in an E-commerce website. So use these tools for better results and client satisfaction.

Troika Tech Best - eCommerce Website Designing & Development Company in Andheri Bandra

102, Sagar Shopping Centre, Dawood Baug, Opposite PK Jewellers,, J.P. Road, Andheri (West) Station, Mumbai, Near Metro Station, Mumbai, Maharashtra 400058

Troika Tech Services - Website Designers in Mumbai

107, Kothari Milestone, Near Railway Station, Malad, Malad West, Mumbai, Maharashtra 400064

Troika Tech - Website Designers & Developers Company in Sakinaka Marol and Andheri East

4, Summit Business Park, Kurla Rd, Mota Nagar, Shivaji Colony, Mota Nagar, Andheri, Andheri East, Mumbai, Maharashtra 400099